For Banks: How to Get Your Employees to Recommend Your Fin-Tech

 

When I was in university, I was asked to give a speech at an awards banquet.

Once I got over the initial panic, I buckled down.

I did my research. Prepared my points.

I knew exactly what I wanted to say. It was going to be amazing, spectacular, the best speech they’d ever heard.

And then I got up to the podium.

To say I choked, would be putting it nicely.

The thing was… I knew what I was talking about. I had a ton of talking points (in hindsight, probably too many). But that didn’t translate into me being able to speak about it.

The same goes for your employees.

Your staff may know about your digital products. You may have even given them talking points.

But that doesn’t mean they’ll be able to speak about your products with customers.

 

What Stops Employees From Recommending Your Fin-Tech?

1. They Don’t Understand It

This is the most obvious reason your employees aren’t promoting your fin-tech. And the answer that your existing training probably already covers.

The problem is, most training stops with product knowledge. Which brings us to reason #2...

 

2. They Aren’t Confident Talking to Customers

There’s a difference between understanding how a product works, and being able to talk to customers about it.

You need to build your employees’ confidence so they are comfortable making recommendations. Otherwise, they won’t do it.

That includes letting them experiment with what approaches work best for different customers.

 

3. They Don’t Recognize Opportunities to Recommend Products

Customers don’t (usually) walk up and lay out their problems. Your employees need to be able to spot opportunities that could lead to digital adoption.

They need to know when they should -- and shouldn’t -- approach customers about a digital solution.

 

So What Should You Do?

The best training solution we’ve found that addresses all three of these challenges is a role-play scenario.

Role-play scenarios simulate real-life interactions, and when done well, allow staff to practice evaluating customer needs and recommending products naturally within life-like interactions.

 

3 Benefits of Role-Play Scenarios

1. They Provide a Safe Environment for Employees to Experiment

To get comfortable recommending products your employees need to experiment with different approaches and timing. After all, not every customer is the same, and your employees need to understand how to adapt their approach depending on the individual.

Role-plays let employees test out different strategies within a safe environment -- and get instant feedback on their approach.

 

2. They Reinforce Product Knowledge

Another key component of recommending products is being able to apply product knowledge to different customer situations.

Role-plays act as a proving ground for information learned in earlier training. Employees need to know the digital products well enough to make an accurate recommendation in the role-play.

 

3. They Make Recommending Products a Habit

As employees practice in the role-plays, the act of recommending product starts to become a habit. They get used to talking about digital products during typical transactions. This makes them more likely to apply the training to their day-to-day activities.

 

Who Benefits from Role-Play Scenarios?

Role-plays are a useful tool for any employees who interact with customers, including:

Front-line Retail Staff

Your retail staff are perfectly situated to recommend digital solutions because they commonly deal with customers performing routine banking tasks.

Role-play scenarios help retail staff to recognize opportunities, and practice recommending the appropriate products for each customer's situation.

 

Phone Channel Reps

Similar to your retail staff, phone channel reps deal with customers on many tasks that can be performed digitally. This gives phone reps the perfect opportunity to recommend customers try out the digital alternative.

Role-plays give your phone reps the chance to practice recommending products, and matching products to situations before they hit the phones.

 

In-Store Concierge Team Members

In-store concierge employees need confidence in their product knowledge to speak with customers as they’re waiting in line at your stores.

Role plays can build their confidence and help them practice making appropriate product recommendations based on their conversations with customers. Role-plays can also train concierge staff on the customer service skills they need to seem helpful, not pushy.

 

The Bottom Line

You can’t just give employees product sheets and expect them to talk to customers about your digital products.

Role-play scenarios are a great way to build your staff’s confidence, and train them to spot opportunities to talk to customers.

Want more advice on driving digital adoption at your bank? Get the report: How to Boost Digital Adoption for Your Bank.